- The newsroom
Field notes from the front line of growth.
Long-form essays, short takes and case breakdowns from the Erin Labs strategy team.
How to scale UA spend 10x without watching ROAS collapse
Every growth team eventually hits the same wall: the channel mix that delivered 4x ROAS at $200K monthly spend delivers 1.8x at […]
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How to scale UA spend 10x without watching ROAS collapse
Every growth team eventually hits the same wall: the channel mix that delivered 4x ROAS at $200K monthly…
The new economics of mobile gaming UA
Mobile gaming UA economics have been quietly rebuilt over the last 24 months. IDFA loss made fine-grained optimisation…
CTV is finally a performance channel — if you measure it right
For most of the last decade, CTV was sold to performance marketers as a brand-building channel — beautiful…
Creative velocity is the new media buying
Three years ago, a strong performance campaign needed maybe 20 creative variants. Today, on Meta and TikTok, we…
Why affiliate fraud is getting worse — and what actually stops it
Affiliate fraud is no longer the domain of obvious click farms in industrial estates. The new generation of…
The post-IDFA attribution playbook every CMO needs in 2025
It has been four years since Apple’s App Tracking Transparency upended mobile measurement, and the industry has finally…